About
1906.
London.
Like many cult brands, Invicta started out life in England.
1921.
Turin.
Invicta relocated to Turin, in the Borgo del Fumo district, where it opened its first artisanal workshop.
1933.
The Alps.
Invicta introduced its first backpack with the ‘bastino’ (metal frame) for mountaineers. It also launched its first adverts in the same year.
1939.
The waist bag.
The waist bag was born: designed, patented and produced by Invicta.
1950/1960.
New ideas.
After the war, new ideas and products sprang up everywhere. Invicta expanded its offer of sports equipment with gloves, overshoes, leggings and gaiters.
1960/1970.
The Eight-Thousanders.
Invicta continued to produce backpacks and bags for people for whom sport was all about fun. But it also accompanied the boldest expeditions in the Alps, Himalayas and Andes. It climbed the Hindu Kush, Makalu, Annapurna and the Cerro Torre.
1970/1980.
The ‘Blue Avalanche’.
Invicta was the technical supplier for the Italian ski team. The highly successful team, known as the ‘Valanga Azzurra’, wore the technical gloves perfected by the brand.
1980.
Two icons, one cult brand.
The Jolly and Minisac became urban icons of style, colour and Italianness. Invicta officially entered the collective imaginary.
1983.
Freedom, anywhere.
Invicta launched new outwear clothing lines to make the most of everyday life, whether during free time in the city or adventures in the mountains.
1988.
Environmental commitment.
Invicta sponsored the first Italian environmental restoration project, the Oasi del Torrile near Parma.
1980/1990.
The love of skiing.
Invicta was worn by an increasing number of athletes, from Alberto Tomba to Deborah Compagnoni. It supplied technical gloves to thousands of ski instructors and one hundred competitors in the Alpine Ski World Cup. It designed and produced sunglasses, hats, ski bags, boot bags and other accessories.
1990/1995.
Leisure time fun.
The product offering was expanded. From being a cult brand for backpacks, Invicta consolidated its presence in leisure time clothing, footwear and accessories.
2016.
One hundred and ten years.
Invicta celebrated its 110th anniversary with a special limited-edition of Jolly. A tribute to the fans of its signature backpack.
2016/2019.
DNA.
In a rapidly changing context, Invicta maintained its core principles. Clothing, backpacks and accessories were paired to create a total look dictated by technical innovation, freedom and comfort.
2020.
Re-ordinary.
Invicta developed the Re-ordinary lines, made from GRS-certified fabrics derived from the reprocessing of PET. The MONVISO X ECO PROJECT was launched: a blast from the past, updated and made from 96% recycled materials, including fabrics, buckles, straps, padding and plastic-free packaging.
2022.
Three lines, one vision.
Invicta organised its vision of clothing into three new lines. The Heritage, Legacy and Trend collections were designed for an active, dynamic audience that pays attention to visual appeal and details.
2024.
Make space.
Invicta makes space for a new dimension of style and captures the spirit of our time. Simplicity and colour, functionality and character are the hallmarks and principles that inspire the new collections. The brand makes space for the personality of the person wearing it.
1906. London.
Like many cult brands, Invicta started out life in England.
1921. Turin.
Invicta relocated to Turin, in the Borgo del Fumo district, where it opened its first artisanal workshop.
1933. The Alps.
Invicta introduced its first backpack with the ‘bastino’ (metal frame) for mountaineers. It also launched its first adverts in the same year.
1939. The waist bag.
The waist bag was born: designed, patented and produced by Invicta.
1950/1960. New ideas.
After the war, new ideas and products sprang up everywhere. Invicta expanded its offer of sports equipment with gloves, overshoes, leggings and gaiters.
1960/1970. The Eight-Thousanders.
Invicta continued to produce backpacks and bags for people for whom sport was all about fun. But it also accompanied the boldest expeditions in the Alps, Himalayas and Andes. It climbed the Hindu Kush, Makalu, Annapurna and the Cerro Torre.
1970/1980. The ‘Blue Avalanche’.
Invicta was the technical supplier for the Italian ski team. The highly successful team, known as the ‘Valanga Azzurra’, wore the technical gloves perfected by the brand.
1983. Freedom, anywhere.
Invicta lancia nuove linee di abbigliamento outwear per vivere al meglio la quotidianità. Tempo liberoin città o avventura in montagna non fa differenza.
1988. Environmental commitment.
Invicta sponsored the first Italian environmental restoration project, the Oasi del Torrile near Parma.
1980/1990. The love of skiing.
Invicta was worn by an increasing number of athletes, from Alberto Tomba to Deborah Compagnoni. It supplied technical gloves to thousands of ski instructors and one hundred competitors in the Alpine Ski World Cup. It designed and produced sunglasses, hats, ski bags, boot bags and other accessories.
1990/1995. Leisure time fun.
The product offering was expanded. From being a cult brand for backpacks, Invicta consolidated its presence in leisure time clothing, footwear and accessories.
2016. One hundred and ten years.
Invicta festeggia i suoi 110 anni con un Jolly speciale inedizione limitata. Un omaggio ai fan del suo zaino simbolo.
2016/2019. DNA.
In a rapidly changing context, Invicta maintained its core principles. Clothing, backpacks and accessories were paired to create a total look dictated by technical innovation, freedom and comfort.
2020. Re-ordinary.
Invicta developed the Re-ordinary lines, made from GRS-certified fabrics derived from the reprocessing of PET. The MONVISO X ECO PROJECT was launched: a blast from the past, updated and made from 96% recycled materials, including fabrics, buckles, straps, padding and plastic-free packaging.
2022. Three lines, one vision.
Invicta organised its vision of clothing into three new lines. The Heritage, Legacy and Trend collections were designed for an active, dynamic audience that pays attention to visual appeal and details.
2024. Make space.
Invicta makes space for a new dimension of style and captures the spirit of our time. Simplicity and colour, functionality and character are the hallmarks and principles that inspire the new collections. The brand makes space for the personality of the person wearing it.