1980
Triumphs on the slopes, brings life to the streets

In between slalom races, Invicta wins on the street too. It immediately understands how important backpacks have become in everyday life for people studying, working or having fun. Jolly was a light mountain backpack: now it transforms to acquire a new prominence. Immediately recognisable and much-loved — in a flash it becomes an urban icon of style, colour and Italianness.

1983
Free to be... free!

An icon of freedom, Invicta launches new lines of outwear products to make the most of everyday life in the open air. Free time in the city or adventure in the mountains makes no difference. The brand brings the experience of mountain products into the city context with great success.